Your health in your hand
EKIMO (Doctor) - is the first fully digital platform that provides all the necessary services to search and book a doctor, as well as receive an electronic prescription and medical history on your device. But it turns out Geogrians do not really want to visit a doctor at all.
Turns out, most Georgians don’t know the answer to the most frequently asked question
“How are you?”
Insights…
Based on the audience interviews the most common barriers were identified, keeping Georgians away from visiting the doctor.
And it was not because of apples
Each scene in the TVC is a common barrier for Georgians, why they try to avoid a visit: friendly “experts”, chaotic queues, Non-recognizable handwriting and lots and lots of papers.
Thus resulting in high rate of late diagnosis in the country.
