Off Stage Talks

The best conversations in this industry happen after the panel is over. Offstage Talks is my attempt to put a camera on those moments — honest, unscripted exchanges with the people shaping how brands think and behave.

Since 2024, I've had the privilege of sitting across from creative directors, strategists, founders, and the occasional surprise. No agenda. No prepared questions they've seen in advance. Just a proper conversation about the work, what it costs, and what it's actually for.

All episodes live on YouTube. More coming.

Paco Conde

CCO at LERMA/ — D&AD Global Advisory Board — Forbes Top 100 Most Creative

On making work that matters outside the industry — and why the best creative brief you'll ever get is a genuinely unsolved human problem.

Ian Mackinnon

Creative Director, Executive Producer & Co-founder — Mackinnon & Saunders

On the craft of character — what it takes to make something that lives and breathes on screen, and why patience is the most underrated creative skill.

Iain Tait

Founder — Food Arts & Technology — ex Wieden+Kennedy, ex Google Creative Lab

On making things that didn't need to exist — and why the most interesting creative challenge right now isn't what to make, but how to decide what's worth making at all.

Nina Faulhaber

Creative Director & Content Strategist — Berlin

On building ideas that work across platforms without losing their soul — and why the best digital content starts with something worth saying, not somewhere to say it

On making work that matters outside the industry — and why the best creative brief you'll ever get is a genuinely unsolved human problem.

Saulo Rocha

Chief Creative Officer — DAVID Madrid

On what makes an idea globally resonant — and why the most effective creative work is usually the simplest idea that took the longest to protect.

Tanja Grubner

Brand & Communications Director — Essity

On what it actually takes to do purposeful work from the client side — navigating organizations, protecting ideas, and keeping brand integrity when the business is watching the numbers.

Rishad Patel

Co-founder — Splice Media — Media product, design & brand mentor

On the future of media as a craft — what it means to build something people actually want to spend time with, in an era when attention is the scarcest thing there is.

Susana Albuquerque

Executive Creative Director — Uzina

On leading creative teams through uncertainty — what good creative direction looks like when the brief is unclear, the timeline is tight, and the work still has to be great.

Kevin Swanepoel

CEO — The One Club for Creativity

On the state of the industry from the seat that sees all of it — what the best work of the last decade has in common, and where creativity goes from here.